{"id":16080,"date":"2021-11-25T05:30:12","date_gmt":"2021-11-25T10:30:12","guid":{"rendered":"https:\/\/luchonoticias.com\/?p=16080"},"modified":"2021-11-25T05:30:14","modified_gmt":"2021-11-25T10:30:14","slug":"manana-neiva-tendra-su-marca-internacional","status":"publish","type":"post","link":"https:\/\/luchonoticias.com\/editor\/manana-neiva-tendra-su-marca-internacional\/","title":{"rendered":"Ma\u00f1ana Neiva tendr\u00e1 su marca internacional"},"content":{"rendered":"\n<p>Londres, New York, Ciudad de M\u00e9xico, Madrid, R\u00edo de Janeiro, a nivel internacional; Medell\u00edn, Barranquilla, Bogot\u00e1 y Cartagena a nivel nacional, son algunas de las ciudades que implementaron&nbsp;<strong>marcas de ciudad internacionales<\/strong>, para promocionarse en el exterior.<\/p>\n\n\n\n<p>Y desde<strong>&nbsp;este viernes, a esta lista se sumar\u00e1 Neiva,<\/strong>&nbsp;que har\u00e1 el lanzamiento oficial de su marca \u00abNeiva, vida y paz\u00bb, en un evento donde se expondr\u00e1 su potencial y las acciones que se est\u00e1n adelantando para internacionalizar al municipio y que contar\u00e1 con la presencia personalidades pol\u00edticas y diplom\u00e1ticas del \u00e1mbito nacional e internacional.<\/p>\n\n\n\n<p>Un evento en el que<strong>&nbsp;Neiva le mostrar\u00e1 un abrebocas a los asistentes de lo que tiene para mostrarle al mundo<\/strong>, y que dar\u00e1 inicio a una estrategia de mercadeo internacional que busca abrir mercados, promocionar la ciudad para atracci\u00f3n de turismo e inversi\u00f3n, y establecer alianzas de cooperaci\u00f3n.<\/p>\n\n\n\n<p>De acuerdo con el alcalde Gorky Mu\u00f1oz Calder\u00f3n, la marca \u2018Neiva, vida y paz\u2019 fue aprobada por la Superintendencia de Industria y Comercio y tendr\u00e1 una duraci\u00f3n de 10 a\u00f1os, es decir, que sin importar el rumbo pol\u00edtico que tome la ciudad, durante esta y las pr\u00f3ximas dos administraciones municipales, deber\u00e1 promocionarse la ciudad con esta marca.<\/p>\n\n\n\n<p>Este proceso hace parte de la<strong>&nbsp;implementaci\u00f3n de la Pol\u00edtica P\u00fablica de Internacionalizaci\u00f3n<\/strong>, que traza el mapa de navegaci\u00f3n de Neiva a 20 a\u00f1os en esta materia.<\/p>\n\n\n\n<p>\u201cNo nos cost\u00f3 ni un solo peso; nuestros propios funcionarios con su idoneidad y capacidad, lograron que nos aprobaran a trav\u00e9s de la Superintendencia de Industria y Comercio, a trav\u00e9s de una resoluci\u00f3n muy importante, esa marca que estar\u00e1 implementada durante 10 a\u00f1os m\u00ednimo\u201d, sostuvo el alcalde Gorky Mu\u00f1oz Calder\u00f3n.<\/p>\n\n\n\n<p>El evento del lanzamiento de la marca de ciudad,&nbsp;<strong>se realizar\u00e1 en el monumento La Gaitana en horas de la noche<\/strong>. Por esta raz\u00f3n, desde el pasado martes, la Avenida Circunvalar fue cerrada en un sector, para realizar el montaje de este importante evento que se podr\u00e1 ver en vivo a trav\u00e9s del fan page de la Alcald\u00eda de Neiva y del alcalde Gorky Mu\u00f1oz Calder\u00f3n.<\/p>\n\n\n\n<p>All\u00ed mismo se podr\u00e1 apreciar el nuevo letrero con la marca de la ciudad, que fue instalado este mi\u00e9rcoles, en la plazoleta del munumento La Gaitana, lugar que adem\u00e1s fue restaurado y embellecido por la Administraci\u00f3n Municipal.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Londres, New York, Ciudad de M\u00e9xico, Madrid, R\u00edo de Janeiro, a nivel internacional; Medell\u00edn, Barranquilla, Bogot\u00e1 y Cartagena a nivel nacional, son algunas de las ciudades que implementaron&nbsp;marcas de ciudad internacionales, para promocionarse en el exterior. Y desde&nbsp;este viernes, a esta lista se sumar\u00e1 Neiva,&nbsp;que har\u00e1 el lanzamiento oficial de su marca \u00abNeiva, vida y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,31],"tags":[],"class_list":["post-16080","post","type-post","status-publish","format-standard","hentry","category-destacado","category-local"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ma\u00f1ana Neiva tendr\u00e1 su marca internacional -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luchonoticias.com\/editor\/manana-neiva-tendra-su-marca-internacional\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" 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