{"id":22632,"date":"2022-03-31T06:54:24","date_gmt":"2022-03-31T11:54:24","guid":{"rendered":"https:\/\/luchonoticias.com\/?p=22632"},"modified":"2022-03-31T06:54:26","modified_gmt":"2022-03-31T11:54:26","slug":"empresarios-neivanos-beneficiados-con-el-lanzamiento-del-programa-vende-digital","status":"publish","type":"post","link":"https:\/\/luchonoticias.com\/editor\/empresarios-neivanos-beneficiados-con-el-lanzamiento-del-programa-vende-digital\/","title":{"rendered":"Empresarios neivanos beneficiados con el lanzamiento del programa Vende Digital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Los comerciantes y empresarios mipymes de Neiva recibieron buenas noticias de parte de Carmen Ligia Valderrama, ministra de Tecnolog\u00edas de la Informaci\u00f3n y las Comunicaciones, TIC, con el anuncio del programa Vende Digital, a trav\u00e9s del cual recibir\u00e1n apoyo y acompa\u00f1amiento en la implementaci\u00f3n de canales digitales de ventas y tiendas virtuales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00abEn el gobierno del presidente Iv\u00e1n Duque M\u00e1rquez, las mipymes y comerciantes han sido una prioridad, por ello lanzamos la segunda edici\u00f3n de Vende Digital, programa con el que apoyaremos para que ingresen al comercio electr\u00f3nico, y as\u00ed puedan aumentar ventas, llegar a m\u00e1s clientes, alcanzar nuevos mercados y a generar empleo. Como resultado de este compromiso, en 2021 apoyamos a 7.377 comerciantes con nuestra l\u00ednea de Tiendas Virtuales y 3.570 con Vende en l\u00ednea\u00bb, afirm\u00f3 la ministra TIC, Carmen Ligia Valderrama.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luchonoticias.com\/wp-content\/uploads\/2022\/03\/WhatsApp-Image-2022-03-30-at-7.45.46-PM-2-1024x768.jpeg\" alt=\"\" class=\"wp-image-22634\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">El secretario de TIC, Germ\u00e1n Yobany Beltr\u00e1n Rond\u00f3n, quien asisti\u00f3 al lanzamiento que se adelant\u00f3 en el Teatro Pigoanza, detall\u00f3 que la iniciativa del Ministerio de TIC, est\u00e1 compuesta por dos l\u00edneas estrat\u00e9gicas: la primera l\u00ednea, es Vende en L\u00ednea, dirigida a negocios que no han tenido experiencia con las ventas digitales; y la segunda, es Tiendas Virtuales, enfocada en empresas o comercios m\u00e1s desarrollados.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cHoy tuvimos un acercamiento, una interacci\u00f3n, para poder abordar varios temas y para apoyar las iniciativas que ha tra\u00eddo para nuestro municipio, la cual se enfoc\u00f3 en dos aspectos: una de vender digital, que es el fortalecimiento del comercio electr\u00f3nico y el m\u00e1rketing digital para nuestros empresarios; y dos, un contexto normativo bajo el cual los entes territoriales debemos cumplir en cuanto el Furag, la migraci\u00f3n a IPV6, a los servicios digitales ciudadanos y a la integraci\u00f3n de nuestros tr\u00e1mites a nivel municipal\u201d, sostuvo el Secretario.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/luchonoticias.com\/wp-content\/uploads\/2022\/03\/WhatsApp-Image-2022-03-30-at-7.45.46-PM-1-1024x768.jpeg\" alt=\"\" class=\"wp-image-22635\"\/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Seg\u00fan el funcionario, tambi\u00e9n se logr\u00f3 tener un debate constructivo donde se expusieron las necesidades de transformaci\u00f3n digital para el municipio de Neiva, entre las cuales se destacaron la apropiaci\u00f3n, acompa\u00f1amiento, formulaci\u00f3n y estructuraci\u00f3n de proyectos que potencialicen a la ciudad y cierren brechas digitales en diferentes l\u00edneas estrat\u00e9gicas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u201cFrente a eso la Ministra fue muy receptiva y se generaron unos espacios a trav\u00e9s de sus directores y l\u00edderes para que el municipio de Neiva pueda avanzar efectivamente en esas estrategias como tambi\u00e9n establecer algunos alcances de los proyectos que son de inter\u00e9s general para el cumplimiento de nuestro Plan de Desarrollo\u201d, puntualiz\u00f3 el Secretario de TIC.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Los comerciantes y empresarios mipymes de Neiva recibieron buenas noticias de parte de Carmen Ligia Valderrama, ministra de Tecnolog\u00edas de la Informaci\u00f3n y las Comunicaciones, TIC, con el anuncio del programa Vende Digital, a trav\u00e9s del cual recibir\u00e1n apoyo y acompa\u00f1amiento en la implementaci\u00f3n de canales digitales de ventas y tiendas virtuales. \u00abEn el gobierno [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,35],"tags":[],"class_list":["post-22632","post","type-post","status-publish","format-standard","hentry","category-destacado","category-regional"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Empresarios neivanos beneficiados con el lanzamiento del programa Vende Digital -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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