{"id":87829,"date":"2025-09-09T04:44:51","date_gmt":"2025-09-09T09:44:51","guid":{"rendered":"https:\/\/luchonoticias.com\/?p=87829"},"modified":"2025-09-09T04:44:53","modified_gmt":"2025-09-09T09:44:53","slug":"nueva-estrategia-para-el-turismo-en-el-huila","status":"publish","type":"post","link":"https:\/\/luchonoticias.com\/editor\/nueva-estrategia-para-el-turismo-en-el-huila\/","title":{"rendered":"Nueva estrategia para el turismo en el Huila"},"content":{"rendered":"\n

El Huila se prepara para dar un salto en la promoci\u00f3n internacional de su oferta tur\u00edstica con la estrategia \u201cRuta Exportadora\u201d. Esta iniciativa, liderada por la Gobernaci\u00f3n en conjunto con ProColombia, la C\u00e1mara de Comercio y la Alcald\u00eda de Neiva, pretende proyectar al departamento como un destino competitivo bajo la marca \u201cHuila, un Para\u00edso por Descubrir\u201d<\/strong>.<\/p>\n\n\n\n

El programa est\u00e1 enfocado en brindar formaci\u00f3n especializada a empresarios, emprendedores y autoridades locales en \u00e1reas claves como la gesti\u00f3n de destinos, la formulaci\u00f3n de proyectos para el mercado internacional y el marketing tur\u00edstico con enfoque global.<\/p>\n\n\n\n

\u201cEl turismo es un motor de desarrollo para el Huila, y con esta estrategia buscamos que nuestro producto tur\u00edstico se fortalezca y se posicione fuera de Colombia\u201d, asegur\u00f3 el secretario de Desarrollo Econ\u00f3mico y Turismo, Jorge Andr\u00e9s Gechem Artunduaga.<\/p>\n\n\n\n

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Las primeras capacitaciones se realizar\u00e1n en septiembre para alcald\u00edas y responsables de turismo municipal. Posteriormente, durante octubre y noviembre, se dictar\u00e1n sesiones a agencias de viajes, hoteles, gu\u00edas e int\u00e9rpretes, abordando temas como comercializaci\u00f3n, storytelling, guionaje comercial y dise\u00f1o de paquetes especializados.<\/p>\n\n\n\n

Con este esfuerzo, la Gobernaci\u00f3n busca que los actores del sector tur\u00edstico cuenten con herramientas pr\u00e1cticas y modernas para competir en un mercado cada vez m\u00e1s exigente, posicionando al Huila como un destino de clase mundial.<\/p>\n","protected":false},"excerpt":{"rendered":"

El Huila se prepara para dar un salto en la promoci\u00f3n internacional de su oferta tur\u00edstica con la estrategia \u201cRuta Exportadora\u201d. Esta iniciativa, liderada por la Gobernaci\u00f3n en conjunto con ProColombia, la C\u00e1mara de Comercio y la Alcald\u00eda de Neiva, pretende proyectar al departamento como un destino competitivo bajo la marca \u201cHuila, un Para\u00edso por […]<\/p>\n","protected":false},"author":2,"featured_media":87830,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33],"tags":[],"class_list":["post-87829","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-huila"],"yoast_head":"\nNueva estrategia para el turismo en el Huila -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luchonoticias.com\/editor\/nueva-estrategia-para-el-turismo-en-el-huila\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" 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