{"id":99368,"date":"2026-06-08T17:00:44","date_gmt":"2026-06-08T22:00:44","guid":{"rendered":"https:\/\/luchonoticias.com\/editor\/?p=99368"},"modified":"2026-06-08T17:00:45","modified_gmt":"2026-06-08T22:00:45","slug":"esfuerzos-para-combatir-la-falsificacion-de-panela","status":"publish","type":"post","link":"https:\/\/luchonoticias.com\/editor\/esfuerzos-para-combatir-la-falsificacion-de-panela\/","title":{"rendered":"Esfuerzos para combatir la falsificaci\u00f3n de panela"},"content":{"rendered":"\n

La Gobernaci\u00f3n del Huila, a trav\u00e9s de la Secretar\u00eda de Agricultura y Miner\u00eda, lider\u00f3 una mesa de trabajo en Pitalito para analizar y definir acciones frente a la falsificaci\u00f3n de panela, una problem\u00e1tica que viene afectando a los productores del departamento, especialmente en municipios del sur como Isnos y San Agust\u00edn.<\/p>\n\n\n\n

El encuentro reuni\u00f3 a representantes de asociaciones paneleras, Fedepanela, C\u00e1mara de Comercio del Huila, Ministerio de Agricultura, Agencia de Desarrollo Rural (ADR), INVIMA, Polic\u00eda Nacional y SENA, entre otras entidades, con el prop\u00f3sito de construir una estrategia conjunta que permita proteger la producci\u00f3n regional y fortalecer la competitividad del sector.<\/p>\n\n\n\n

El Huila produjo m\u00e1s de 54.700 toneladas de panela durante 2024, siendo la subregi\u00f3n sur la principal aportante. Gracias a sus est\u00e1ndares de calidad y cumplimiento sanitario, la panela huilense ha logrado posicionarse tanto en el mercado nacional como en pa\u00edses como Estados Unidos, Chile, Australia, Espa\u00f1a y Reino Unido.<\/p>\n\n\n\n

\n
\"\"<\/figure>\n\n\n\n
\"\"<\/figure>\n<\/figure>\n\n\n\n

Sin embargo, esa misma reputaci\u00f3n ha convertido al producto en blanco de falsificadores que, seg\u00fan denuncian los productores, elaboran panela a partir del derretimiento de az\u00facar y utilizan empaques que imitan marcas huilenses. Esta pr\u00e1ctica no solo genera competencia desleal, sino que tambi\u00e9n afecta la confianza de los consumidores cuando adquieren productos de baja calidad creyendo que son elaborados en el departamento.<\/p>\n\n\n\n

Durante la jornada se acord\u00f3 reactivar el Comit\u00e9 Regional de Vigilancia y Control del Sector Panelero para fortalecer las inspecciones y los mecanismos de seguimiento a la producci\u00f3n. Asimismo, se plantearon campa\u00f1as de promoci\u00f3n para incentivar el consumo de panela aut\u00e9ntica del Huila, fortalecer el reconocimiento del sello de origen y fomentar el relevo generacional en una actividad econ\u00f3mica que sustenta a cientos de familias campesinas en distintas zonas del departamento.<\/p>\n","protected":false},"excerpt":{"rendered":"

La Gobernaci\u00f3n del Huila, a trav\u00e9s de la Secretar\u00eda de Agricultura y Miner\u00eda, lider\u00f3 una mesa de trabajo en Pitalito para analizar y definir acciones frente a la falsificaci\u00f3n de panela, una problem\u00e1tica que viene afectando a los productores del departamento, especialmente en municipios del sur como Isnos y San Agust\u00edn. El encuentro reuni\u00f3 a […]<\/p>\n","protected":false},"author":2,"featured_media":99369,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[36,33],"tags":[],"class_list":["post-99368","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-destacado","category-huila"],"yoast_head":"\nEsfuerzos para combatir la falsificaci\u00f3n de panela -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/luchonoticias.com\/editor\/esfuerzos-para-combatir-la-falsificacion-de-panela\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Esfuerzos para combatir la falsificaci\u00f3n de panela -\" \/>\n<meta property=\"og:url\" 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